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... spending a jam packed year in preparing the collection to enter the market, in the winter of 2004 the first collection was introduced in the shops. The rresponses were astounding and positive which gave even more life to the project.
Styles elegantly mixed and combined together; different backgrounds keep the street wear style in continuous development and consequently are shown in the 2nd collection. The .dago style swung towards a more surf shop oriented setting.
Differently from the first collection, where the main focus was the brand logo and the meaning of the brand ; the traveller and the dreamer, the second collection underlines a more personal and stronger attitude, leaning towards the core of our customers, the surf shops.
The evolution in style and collections follows the development of the travel, as our personal one but also a brand one. From an unstructured style, without a definite identity, representing the departure for an unknown place, to a personal one, elaborated and experienced, representing the settling in of a new life and place far away from home. |
| The request of evolution is rooted in the brand, in continuous movement and trying to amaze. ... |
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