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The idea, design and products.
The three core elements, Idea, Design, Product combined formulate the creation of a unique and Italian style brand, following the .dago lifestyle!
In a market, saturated by the main stream brands, where styles are more and more standardised, it was time to bring forth something fresh, stylish and creative for the new mixed customer market. Here is where a project becomes real, an idea, a drawing and finally an upbeat vibrant product.
Dago is all about underwear and accessories , products created and sold with soul. Everybody loves a good comfy pair of underwear, so let's wear something to be proud of! You have the elite of underwear on; it becomes a tough decision to wear pants over it or rather to stay at home to indulge yourself in your underwear look!
.Dago is here to stay ! 2004, the year when the founders of the brand decided to start with the project, .dago moved through the different styles and tendencies, inspired by the continuous evolution of the street wear market.
The project started off with more ideas than |
| experience, .Dago came to realise what it meant to be part of the fashion world. After ... |
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